CONSULTATION
 
CONSULTATION
CONSULTATION
We identify the strengths and weaknesses of competitors to gain a competitive advantage
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Competitive analysis

A certified partner
in the Ringostat rating
TOP-50
A certified agency
Fact.
About 10% of Russian agencies have the status of Yandex Certified Agency and Premier Google Partner

Stages of service provision

1

Determining the main competitors

Identifying the direct competitors by way of market analysis.

Polling the clients and the competitor’s potential audience.

Analyzing the target audience’s requests
2

Analyzing the competitors’ advertising activities

Analyzing the competitors’ digital marketing implies studying their USPs, traffic, traffic patterns, advertising activity on social networks (how they behave and how they communicate with the audience).
The results are presented in the form of a file with recommendations where we attain the client’s attention to their competitors’ strong and weak points.
3

Analyzing the competitors’ paid traffic

Analyzing the key words used by the competitors, the ad texts, the approximate budget on Google and Yandex.
This data give the client an understanding of how strong a particular competitor is, and how to upstage them in pursuit of the client.
4

The summary audit document

As a result, a document will be prepared with a large amount of data and recommendations.
In addition to that, there will be a mandatory section with the conclusions and a list of recommendations, for the audit to become an impetus for efficient changes instead of remaining just an interesting research.
the list of the main competitors

the traffic channels and the traffic volume

the USPs using in advertising, and the positioning

the competitors’ geography of representation

the competitors’ target audience
Here are some of them:
a Yandex certified agency and a Google premium partner. In 2019 it was ranked among the Top 50 contextual advertising agencies (the Ringostat rating).
AdBeam — is
5 years
in the market
200+
projects implemented
10
employees
Our clients

Experts

The most difficult thing for us was not to look for clients, but to find real experts
  • Mariya Rybakova
    Project manager for internal projects
    5 years of experience
    120+ projects

    “I build processes and implement the company’s internal projects based on the strategic goals . My attention is focused on the people’s potential, for everyone to be able to realize themselves, and on the logical building of the process, for everything to work in a harmonious and comprehensible way. I am sure such a combination leads to positive results.”
  • Dmitry Barinov
    Senior technical specialist
    6 years of experience
    100+ projects

    “Working with all kinds of Internet advertising channels . Analysis and optimization, working for KPI. Planning and client development for a quarter of a year or more. In the work, I appreciate professionalism and responsibility, a systematic and consistent approach to task solving ”
  • Anton Shklyaev
    Technical specialist
    1.5 years of experience
    25 projects

    “A technical mindset. I’m thorough with the tasks set to me as I believe that it’s more difficult to redo the work than to do it from zero. I’m able to adequately perceive criticism”
  • Lyudmila Grozdeva
    Internet marketer
    2 years of experience
    20 projects

    “I work as a member of the “client’s internet marketing team” because what I do is build trust-based cooperation. I prepare customer persona profiles and customer journey maps, and supervise their implementation. I love my work!”
  • Vitaliy Vorobey
    Junior specialist
    “I have a strong desire to continuously develop myself. Every day I level up my structural and mathematical thinking. I engage in collecting keys, clusterization, rate changes, development and optimization of advertising campaigns”

How much does the service cost?

The cost is calculated depending on the scope of work
We determine the project complexity and the volume of tasks
We determine what specialists are going to be involved in the project
We calculate the volume of tasks in hours for each one of the specialists
We prepare the cost estimate with a detailed list of services, which constitutes a part of the agreement
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Request an expert consultation
+7 (495) 003 15 49
team@adbeam.ru
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