Stages of service provision for targeted advertising
1
Audit of the current situation
Before we proceed to setting up the advertisement, an audit of the analytics systems and the advertising accounts is done.
An assessment is made for multiple checklist items in order to understand the current status and to search for growth points or optimize the existing targeted advertising.
2
Developing a strategy, a work plan, and preparing a BQ
We develop the digital positioning, determine the brand tonality, design the stages of client attraction and the process of client handling.
Based on that, we form a strategy and a work plan. We always make a forecast of the results and prepare a business quotation.
3
Setting up the analytics and reports
We set up web analytics systems, for online monitoring of the KPIs in the 24/7 mode.
This makes it possible to timely react to any deviations from the planned indicators and optimize the advertising campaigns’ functioning.
4
Setting up and launching advertising campaigns
We gather the semantic core, prepare the creatives, set up and launch advertising campaigns
5
Monitoring and optimization of advertising campaigns
We analyze the efficiency of audiences and creatives, make adjustments, and verify the hypotheses to achieve the KPIs
Our clients
Experts
The most difficult thing for us was not to look for clients, but to find real experts
Dmitry Barinov
Senior technical specialist
6 years of experience 100+ projects
“Working with all kinds of Internet advertising channels . Analysis and optimization, working for KPI. Planning and client development for a quarter of a year or more. In the work, I appreciate professionalism and responsibility, a systematic and consistent approach to task solving ”
Anton Shklyaev
Technical specialist
1.5 years of experience 25 projects
“A technical mindset. I’m thorough with the tasks set to me as I believe that it’s more difficult to redo the work than to do it from zero. I’m able to adequately perceive criticism”
Vitaliy Vorobey
Junior specialist
“I have a strong desire to continuously develop myself. Every day I level up my structural and mathematical thinking. I engage in collecting keys, clusterization, rate changes, development and optimization of advertising campaigns”
How much does the service cost?
The cost is calculated depending on the scope of work
We determine the project complexity and the volume of tasks
We determine what specialists are going to be involved in the project
We calculate the volume of tasks in hours for each one of the specialists
We prepare the cost estimate with a detailed list of services, which constitutes a part of the agreement