An Internet marketing strategy

Доверьтесь тем, кто прошел этот путь сам и построил работающую и понятную стратегию интернет-маркетинга, чтобы для вас услуга стала более качественной и эффективной

Try with us

Find out how you can achieve a complex and long-term business goal via an Internet strategy

What answers and solutions you are going to get as a result of creating an Internet strategy?

understand what strong and weak points the business has, determine the growth points in working with the TA segments, the sales department, CRM, the promotion channels

learn how your competitors behave on the net and what market share they occupy, as well as understand what direction you should move in to break away from the competitors and take a place in the market

how to set a goal correctly and to determine the strategy for it to be achievable

which channels should be stopped and which ones should be added, how to improve the website and the accounts on social networks

get a ready Internet marketing plan, with the indication of the budgets, resources, and advantages

who your segments of buyers are, how you should build the communication with them, and what journey they make to the transaction

A quotation from our client

“

The Internet marketing strategy has allowed us to understand how we can eat an elephant piece by piece and what cutlery we should use to eat it.

Andrey, an advertising agency director

Delve into the details of the process

Finding out all the details

about the company

about the products/ services

about the target audience

about the economic indicators

the company’s positioning

Assessment of the current situation

Determining what you desire

selecting the strategy and setting the SMART goals

Achieving what you desire

selecting the TA segments: segmentation of the current base, new segments, creating the profiles

selecting the tactics:
creating the CJM for each profile, KPI for each stage, USPs for the segments

budgets and resources:
a media plan, a responsibility and role matrix, a timeline, budgets for implementation, resources for implementation

advantages:
economic profit calculation

Stage 1

Stage 2

Stage 1

Stage 2

analysis of the competitive environment and the market

analysis of the business’s current performance:
interviewing the TA and the managers, analysis of the sales department, CRM analysis

digital audit:
analysis of the attraction channels, analysis of the website, analysis of the social network accounts